1. Home
  2. Services
  3. Branding & Identity

Branding & Identity

A logo that works from a favicon to a billboard, plus the colors, type and rules that keep everything you publish consistent.

Sample brand: Ember CoffeeFavicon: icon, 16 px

    Small spaces get the icon, larger ones the full logo. You get every version, ready to use.

    Branding & Identity

    Brand identity, from logo to print

    One consistent look across everything you publish.

    CoreClick designs your logo, colors and type, then applies them to every post and print piece.

    • Logo design

      Primary, secondary and icon versions that work from a favicon to a billboard.

    • Brand identity

      A color palette and type system with rules your team can follow.

    • Social media templates

      Post designs your team can reuse every week.

    • Print and custom design

      Flyers, brochures and banners in the same style.

    Want a brand that looks as good as your work? Start with a free 30-minute call.

    Get a free consultation

    Can customers tell it’s you?

    Without a brand system, every sign, post and flyer gets a new look, and customers can’t connect them. Flip the switch to see what changes.

    • Shop sign
    • Coffee cup
    • Instagram post
    • Flyer
    • Website header
    • Loyalty card
    • 6Fonts used
    • 6Logo styles
    • 16Colors used

    Ember Coffee is a made-up brand. The problem is real: when each supplier picks their own logo file, colors and fonts, customers see six businesses instead of one. Your brand guidelines fix that in writing.

    Why a brand identity is worth paying for

    A logo isn’t decoration. Research on trust, familiarity and pricing shows what a clear, consistent brand does for a business, and it shapes how we design yours.

    • 81%

      of people say they must be able to trust a brand to do what’s right, and call it a major factor when they buy.

      Trust starts with looking like a real, established business. A clean, consistent identity does that from day one.

      Source: Edelman Trust Barometer Special Report: In Brands We Trust?, 2019, 8 countries.

    • 6 in 10

      people prefer to buy new products from brands they already know.

      People get to know a brand by seeing the same logo, colors and type again and again. That only works if everything matches.

      Source: Nielsen Global New Products Report, 2013, 29,000+ people in 58 countries, as reported by MarketingCharts.

    • Up to 2×

      the average category price for brands people see as meaningfully different.

      Being different starts with not looking like your competitors. That’s why every project begins with a competitor review.

      Source: Kantar, The Blueprint for Brand Growth, 2024, 6.5 billion+ data points from the past decade.

    • 597

      companies studied. Logos that hint at what a business does improved how customers saw the brand, and were more likely to lift its performance.

      So when it fits, we design marks that say what you do, like the bean in Ember’s logo. The exception: products people link with sad or unpleasant things.

      Source: Luffarelli, Mukesh and Mahmood, Harvard Business Review, 2019.

    From first call to final files

    Drag the slider to watch a brand come together. Each stage shows what you get and what we need from you.

      Stage 1 of 5

      Discovery

      What you get

        Your part

        A typical brand identity takes 2 to 4 weeks from the first call to final files.

        Who we brand for

        Tap a business to see its brand direction

        Logo direction
        Aa
        Brand voice
        Built to work on

        Get a free quote for your brand

        What it costs

        Here’s what a typical brand identity quote includes. Yours is fixed and in writing before any work starts.

        Sample quote

        Brand identity

        For: your businessTimeline: 2 to 4 weeks

        Included

        • Discovery call and competitor review
        • 2 to 3 distinct logo directions
        • Two rounds of refinements
        • Logo in primary, secondary and icon versions
        • Color palette with HEX, RGB and CMYK values
        • Type system for web and print
        • Short brand guidelines document
        • Source files (AI, SVG, PDF, PNG) and full copyright

        Add when you need them, quoted after the first call

        • Brand strategy: positioning, voice and messaging
        • Business card and letterhead
        • Social media templates

        TotalFixed price, agreed in writing

        from$1,500

        A fixed price, in writingYou see the full quote before we start, so there are no surprise invoices.

        A proposal in 2 business daysAfter a free 30-minute call about your business.

        Your files stay yoursLogo files, guidelines and copyright belong to you once paid.

        Rules your suppliers can followPrinters, sign makers and freelancers get the files and guidelines they need, without calling us.

        Where $1,500 sits

        What the same job costs in other places. The scale grows by ten at each line.

        Design contest sitesLogo and brand guide. You write the brief and designers compete.
        $329 to $1,199
        CoreClick brand identityDiscovery, 2 to 3 directions, logo, colors, type, guidelines, files and copyright.
        from $1,500
        US branding agenciesThe most common project budget on Clutch. Agencies there bill $100 to $149 an hour.
        $10,000 to $49,999

        Sources: 99designs Logo and brand guide pricing, checked October 2026. Clutch branding pricing, updated September 2026.

        Your brand is the first thing a customer judges, often before they read a word. CoreClick designs brand identities for startups and small businesses: a logo that works from a favicon to a billboard, a color palette and typography that stay consistent across every channel, and guidelines your team and suppliers can follow without calling us.

        Starting at

        $1,500

        Typical timeline

        2 to 4 weeks

        From the first call to final files.

        Every package includes source files and full ownership of the work.

        Who this is for

        What your brand identity includes

        Each package is built from research on your customers and competitors, so the design choices have a reason behind them.

        Logo

        Primary, secondary and icon versions

        Color palette

        HEX, RGB and CMYK values

        Typography

        A type system for web and print

        Brand guidelines

        A PDF your team can follow

        Templates

        Business card, letterhead and social

        Brand strategy

        Positioning, voice and messaging

        Our branding process

        A typical brand identity takes 2 to 4 weeks from the first call to final files.

        1

        Discovery

        We interview you, study your competitors and agree on the personality and audience the brand has to speak to.

        2

        Design & build

        You see 2 to 3 logo directions, pick one, and we refine it through two rounds of changes into a full identity.

        3

        Launch & handover

        You receive every file format, the brand guidelines and ready-to-use templates, plus full copyright ownership.

        Branding questions

        Branding questions

        Our brand identity packages start at $1,500 for a logo, color palette, typography and a short guidelines document. Full identity systems with stationery, social templates and a brand strategy cost more; you get a fixed quote after the first call.
        You see 2 to 3 distinct directions in the first round. Two rounds of refinements on your chosen direction are included.
        Yes. Once the project is paid, you own the copyright and receive the source files (AI, SVG, PDF and PNG).
        Yes. A brand refresh keeps what customers already recognize and modernizes the logo, colors and type around it.