Lead Generation Ad Campaign

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Example project overview

This example shows a typical paid advertising project for a local service business, such as a clinic, law firm or home services company, that wants a steady flow of enquiries instead of relying on referrals.

We set up conversion tracking, build Google Search and Meta campaigns around the services that bring the most profit, and send traffic to focused landing pages instead of the home page.

Typical challenges

Many small businesses have tried ads before, spent money and could not tell which clicks turned into customers, because calls and form submissions were never tracked.

How we approach it

We start with an audit of past campaigns and competitors, set up call and form tracking in Google Analytics 4, and write a 90-day plan with a budget and a target cost per lead for each channel.

Campaigns launch with tested landing pages and clear offers. Each month we review search terms, pause what does not convert, move budget to what does and send a plain-English report on leads, cost per lead and next steps.

0 -day

Plan with targets before launch

Questions about ad campaigns

It depends on your market and what a customer is worth to you. Many small businesses start with a test budget for 4 to 8 weeks, then scale the campaigns that bring leads at an acceptable cost. We suggest a starting budget after the strategy call.
No. Your ad budget is paid directly to Google, Meta or TikTok from your own account. Our fee covers planning, setup, creative, management and reporting.
Paid campaigns usually bring the first clicks and leads within days of launch. The first 30 days are for testing; most campaigns reach a steady cost per lead in 1 to 3 months.
You get a monthly report with spend, leads or sales, cost per result and what we changed, plus access to the live ad accounts at any time.

Project Type

Ad campaign

Service

Digital Marketing

Best For

Local service businesses

Starting Price

From $799 / month

Typical Duration

First leads within weeks

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