This example shows a typical brand identity project for a startup a few months before launch. The founders have a product and a name, but no consistent look, and every new slide, ad or web page is designed from scratch.
We define the brand’s positioning and personality, then design the logo suite, color palette, typography and guidelines so the team can create on-brand material without a designer for every task.
Early-stage brands often start with a quick logo and add colors and fonts as they go. By launch, the website, pitch deck and social profiles all look slightly different, which makes the company look smaller than it is.
We interview the founders, review competitors and agree on the audience and personality first. You then see 2 to 3 logo directions, choose one, and we refine it through two rounds of changes.
The final identity includes primary, secondary and icon logos, a color palette with HEX, RGB and CMYK values, a typography system, social media templates and a guidelines PDF, with all source files and full ownership.
Brand identity
Branding & Identity
Startups and rebrands
From $1,500
2–4 weeks
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Branding, websites, marketing and AI for small businesses, planned and built by one team.
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