Brand Identity for a New Startup

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Example project overview

This example shows a typical brand identity project for a startup a few months before launch. The founders have a product and a name, but no consistent look, and every new slide, ad or web page is designed from scratch.

We define the brand’s positioning and personality, then design the logo suite, color palette, typography and guidelines so the team can create on-brand material without a designer for every task.

Typical challenges

Early-stage brands often start with a quick logo and add colors and fonts as they go. By launch, the website, pitch deck and social profiles all look slightly different, which makes the company look smaller than it is.

How we approach it

We interview the founders, review competitors and agree on the audience and personality first. You then see 2 to 3 logo directions, choose one, and we refine it through two rounds of changes.

The final identity includes primary, secondary and icon logos, a color palette with HEX, RGB and CMYK values, a typography system, social media templates and a guidelines PDF, with all source files and full ownership.

0 rounds

Of logo refinements included

Questions about brand identity

A primary logo with secondary and icon versions, a color palette, typography, and a brand guidelines document. Larger packages add stationery, social media templates and a positioning and messaging guide.
You see 2 to 3 distinct directions in the first round, then two rounds of refinements on the one you choose. Extra rounds are available if the brief changes.
Yes. After final payment you own the copyright and receive every file: AI, SVG, PDF and PNG in full-color, one-color and reversed versions.
Usually 2 to 4 weeks from the kickoff call to final files, depending on how quickly feedback comes back between rounds.

Project Type

Brand identity

Service

Branding And Identity

Best For

Startups and rebrands

Starting Price

From $1,500

Typical Duration

2–4 weeks

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